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You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.
Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.
Write cold emails, LinkedIn messages, and DMs that strangers actually answer, then turn replies into a repeatable outreach loop you can run every week.
Make your company sound like one person with a point of view, not a committee, and run a weekly founder content loop that builds trust before it chases reach.
Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.